Are pheromones just a placebo?

Is it the power of suggestion, positive thinking, or scientifically proven effects?

Some people initially assume that pheromones are a placebo—that their effectiveness comes from belief, mindset, or self-suggestion. But pheromones are not about belief—they’re about verified science.

It’s time to settle the question once and for all. Despite what skeptics may claim, the effects of pheromones have nothing to do with the placebo effect. This has been confirmed by numerous scientific studies, all conducted using the double-blind trial method. This means that the effect of pheromones is always compared against a placebo (control substance). Neither the participants nor the researchers know who is using pheromones or placebo—only the study coordinator does. This eliminates bias and disproves the idea that pheromone effects come from suggestion or belief.

Scientific Evidence

Some of the most important research on pheromones has been conducted in the last several years.
Study at the School of Biological Sciences in Liverpool [131] confirmed that pheromones make people appear more attractive to others. The study used the speed dating format under double-blind conditions. Participants were split into two groups: one exposed to pheromones and the other not. The pheromone group rated the opposite sex as 22.6% more attractive on average. This was a major study that clearly demonstrated the effect of pheromones on perceived attractiveness. (Abstract available upon login.)
Another key study, by Bensafi M, Brown WM, Khan R, Levenson B, and Sobel N at the Helen Wills Neuroscience Institute (University of California) [77,109], confirmed that pheromones could increase sexual arousal by 200% compared to placebo.

Brain Stimulation

Pheromones are chemical compounds that directly influence the human brain. Thanks to advanced fMRI brain imaging, researchers observed clear activation of the brain’s limbic system—including the hypothalamus, amygdala, hippocampus, anterior thalamus, and inferior frontal gyrus—during pheromone inhalation. These areas are distinct from those stimulated by traditional olfactory receptors [117].

Fig. 1: Brain activation in heterosexual women from Androstadienone exposure

Fig. 2: Brain activation in heterosexual men from Estratetraenol exposure

Pheromones stimulate brain regions responsible for sexual behavior and reproduction, which in turn influence the behavior and attitudes of those around you. Dozens of peer-reviewed studies support this claim. You can explore them on our scientific research page.

Pheromones even work when the person wearing them forgets they’ve applied them—or when someone unknowingly wears a shirt sprayed with pheromones. They may experience a mood boost, act more dominant, lead social groups, and attract others—without being consciously aware of the change.

How to Easily Test Pheromones?

Try applying too much. Excessive pheromone dosage can lead to irritability or agitation, both in the wearer and those around them. These effects are noticeable to both the user and others—and again, they happen without conscious awareness.

USER REVIEWS:

I'm not the typical handsome guy, but what women do around me when they catch this scent is beyond words – they break their own rules, become incredibly bold, it's just madness. Although I called your company with feedback a few days after purchase and already noticed the effects back then, over time, I can describe the scent of 'The Edge' as almost 'dangerous.' The most interesting thing is that the people I know who are the most susceptible to it completely lose their inhibitions, but even women passing by on the street stop me, start conversations... they want to get to know me, they seek contact with me – it sounds like a fairy tale, but the feeling is unimaginable. The most important thing is to remain yourself while using this scent – then the results are astonishing.

Simon

Pheromones: The EDGE

I ordered The Edge, and BTB was just a small addition. I tried The Edge first – the scent is beautiful, it lifts my mood, and the surroundings are filled with a magical, enchanting fragrance. But when combined with BTB, this scent becomes truly seductive – I experienced this in a very surprising way. My man hasn't shown me this much affection in a long time. Thanks to you, I feel more secure about our relationship :). I also want to sincerely thank you for the excellent service and express shipping. I will definitely recommend you.

K.A.

Pheromones: BTB